1 Study the article 'M&S doing Europe in style'. What other information about M&S would you need in order to judge the company's performance? Explain what you need and what you might learn from it.
Activity
(City: M&S warns on 'profitless' Sunday trade)
1 a) What major changes have occurred in British retailing in recent years?
b) What were the main reasons for these changes?
Activity
(BA steps up profit share for staff)
1 What non-financial incentives could British Airways use to motivate its staff?